No problem @phil8715
Read the instructions carefully and methodically and you will get there in the end.
The ArduBoy is not your typical game device and is more tailored for those persons wishing to 'get under the hood' and write their own games or find out how others work, etc. It just means for guys like you that there is a bit more complexity and more of a learning curve to get things to work compared to say, a GameBoy which just requires you to plug a cartridge in and turn it on. Things are not so simple with the ArduBoy (though stuff is happening behind the scenes to make it more user-friendly in the future).
I think your main problem is you rush things instead of slowly, carefully and methodically going through instructions making sure you are following them exactly as they tell you to and not missing out any steps. You are most definitely either not reading things carefully or jumping over steps as the instructions are very well written.