The last version of my Arduboy Uploader has the ability to bundle a game inside:
The idea is to provide a way to easily distribute your game. I could not think on anything easier than this.
abupload.exe -bundle. Select a game, select the destination for the new exe and a new icon if you want. To use the installer just double click it, and plug your Arduboy.
Get the last version here:
All the other functionality stays unchanged. You can even remove the packaged game using