Hello everyone! I'm sorry I didn't respond to this earlier, I've been managing it from the back end.
What happened was Seeed studio was our manufacturer and also our distributor and they went and sold to a few key retailers. There was supposed to be a shelf date set that after we shipped the pre-orders that Seeed would then release these units, only after we confirmed with them.
Well, a couple shipments went out early and actually I had no idea that Adafruit was selling these until I saw it on twitter a few days ago. Like I said before, I should have immediately come in here and addressed it but instead I've been in contact with Adafruit and Seeed.
I'm glad a few of you have already noticed, pre-orders are now scheduled to ship out next week. We just got our shipment from Seeed on Friday. Adafruit received their shipment (which shouldn't have gone out yet) a couple days before us and quickly posted it online.
It's probably worthwhile to point out you're still saving $10 with the pre-order even though some people have now been able to cut ahead of you in line due to a mistake with our distribution channel. This is upsetting to me personally having started this journey after first buying an Arduino Uno from Adafruit about 10 years ago, I would have rather celebrated the launch there.
I can't undo what has been done, or un-ship things. I've spoken with both Seeed and Adafruit about it... I think in the future we would still like to offer Arduboy from these places, it just got out of the gate too early. It was only 50 units, and I'm sorry that it happened but hopefully we can all relax knowing that everyone should have their Arduboys in the coming weeks.
Running the business is more increasingly taking my time away from the community that supports the project. So it's something I want to do as soon as we get over this hill of shipping all the pre-orders.
Thanks everyone for your patience, sorry for the surprise, it was one for me too!